RTD & Hard Seltzer
Freixenet Enters RTD Spritz with Solare Launch
Freixenet Solare Spritz marks the sparkling wine giant's first RTD play, positioning the new line at the intersection o…
RTD & Hard Seltzer 35 stories
RTD & Hard Seltzer
Premier Protein Enters Sparkling RTD Soda Set With 15g Whey SKU
Premier Protein's Sparkling Protein Soda rolls into mass and e-commerce channels this August in four flavors, positioni…
RTD & Hard Seltzer
Mission Craft Cocktails Adds Pickle-Rita RTD to Margarita Lineup
Mission Craft Cocktails expands its bar-strength RTD margarita portfolio with a dill-forward Pickle-Rita, sourcing tequ…
RTD & Hard Seltzer
IFIC Survey: Convenience Tops Health in U.S. Shopper Priorities for First Time in 21 Years
The 2026 IFIC Food & Health Survey signals a pivotal shift in consumer purchase drivers that beverage suppliers and dis…
RTD & Hard Seltzer
NutraBio Enters RTD Protein Shot Market With 21g Convenience Format
NutraBio Labs' PROTEIN NOW!™ enters the convenience protein shot segment as a shelf-stable, no-mix SKU available in 12-…
RTD & Hard Seltzer
Lowkey Coffee Enters RTD Cold Brew With Premium Decaf Line
Lowkey Coffee's new RTD decaf cold brew aims to reposition the decaf segment as a premium, distribution-ready SKU at a …
RTD & Hard Seltzer
Functional Beverage Brands Tap Nootropic Trend for Brain-Health RTDs
Brain-health is the fastest-growing functional claim in the RTD and enhanced-water segments, pushing co-packers and con…
RTD & Hard Seltzer
How Gigli Is Redefining the Modern Cocktail
Gigli's cocktail-inspired THC beverages, made with real fruit juice and hemp-derived THC, bring a premium, hospitality-…
RTD & Hard Seltzer
Deli-Adjacent RTD Pairings Gain Shelf Space as Premium Lunchmeat Rises
As Hillshire Reserve enters the premium lunchmeat tier, beverage distributors and on-premise operators eye pairing and …
RTD & Hard Seltzer
Craft RTD Sector Eyes Flexible Co-Pack Models to Cut Capital Costs
As input costs climb and shelf competition intensifies, emerging RTD suppliers are trading owned capacity for contract …
RTD & Hard Seltzer
SUN ICE RTD Clears 1,000 Cases in Month-One Launch
The $4.99-per-bottle RTD positions itself on a per-serving cost story — roughly $2 a cocktail — as value-driven volume …
RTD & Hard Seltzer
Summer Occasions Drive On-Premise & Convenience Beverage Demand
Warm-weather traffic patterns are reshaping planogram strategy and convenience-channel restocking cycles for beverage w…